What Is PLR?

What is PLRPLR is an abbreviation for Private Label Rights. When we refer to PLR, we’re talking about a product that is written by an individual who has the intent to resell it to more than one buyer. Once the product is sold, the use rights are then transferred to the buyer along with a license granting permission to reuse the product according to the terms listed on the license.

Buying a private label rights product doesn’t automatically grant you the freedom to do whatever you want with it. Keep this in mind before you buy any PLR content. Always learn what you can or cannot do with the product BEFORE you purchase it.

Different Sellers, Different Terms

Not all public label rights products offer the same terms of use. Some PLR licenses allow you to resell the products as your own creations, but this isn’t always the case.

  • If you’re searching for a product that allows you to place your name on it as the author, and resell it as your own product, you’ll want Private Label Rights. There are two types to choose from:

Conditional or Non-transferable – This type of license gives you freedom to edit the contents, add your name to the product, and profit from it repeatedly with one stipulation: you can not sell it as PLR. You retain the original source files. Your customer is the end user.

Unconditional or Unrestricted – This type of license generally gives you total freedom to edit the contents in any manner you like, including the ability to pass the PLR rights to your customers. This type of license is hard to come by in today’s PLR society since vendors truly understand the value in the content they provide.

  • If you’re looking for a product that allows you to resell it, you’ll want to search for PLR with resell rights. That is, PLR that allows you to resell the package to other buyers.
  • If you’re looking for a product that allows you to resell it and also resell the permission for your buyer to sell it, you’ll want to search for PLR with master resell rights. That is, PLR that allows you to sell the package and also allows your buyers to resell it.

While you cannot edit or claim ownership to resell rights or master resell rights – these PLR products allow you to gain immediate access to a package that you can sell for a profit. When you buy unconditional PLR, you’re buying the right to alter the contents, add your name as the author, and claim ownership of the product.

After You Acquire PLR

Once you’ve bought a PLR package, you’ll want to edit the material to inject your personality and add keyword phrases to target your specific niche. In most cases, you’ll want to design new graphics or rewrite the sales copy.

You’ll want to make these changes before you use the content, add your name as the author or claim ownership to the material. Finally, I can’t stress this enough, always handle your products according to the terms of the PLR license.

As an example, here at PLR Productions, the content can be used in any way except to be resold as PLR content to your customers. This is to prevent the market from becoming overly saturated with the same content, rendering it less effective.

In Summary

The bottom line is: PLR products are great to acquire – especially if you’re searching for a complete prewritten package, but you lack the time or skills to create the content from scratch. Just be sure you understand the use rights before buying a Public Label Rights package.

To your success,
— Bonnie

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© 2013, Bonnie Gean, All Rights Reserved